Having started my career many moons ago within the green world as an environmental scientist, I decided to become more active in Digitally Green Marketing. No I am not going to start trying to sell you free solar panels, however, I did find a good paper concerning the whole green marketing concept. Wikipedia states that “Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.” Download the PDF from https://www.researchgate.net/publication/310345086_Green_Marketing_Greening_the_4_Ps_of_Marketing below.
