This month, Google’s search engine algorithm update takes full effect, Facebook rolls out new video format to more advertisers, and animated typography helps website content pack a punch: From SEO to design, read on to learn the top 5 things you need to know now in hotel digital marketing.

1/ SEO: The Google search algorithm update on August 1 is now officially rolled out. Overall, the search engine update is considered a broad core algorithm update, so there are no specific optimizations that the SEO community should be focused on. However, now more than ever, marketers should ensure […]

Click here to view original web page at www.4hoteliers.com