Other online retailers don’t like Amazon’s big Prime Day event very much. And so, each year, the competition tries to steal attention away from Jeff Bezos and his summer shopping holiday by putting on sales of their own. This is good news for you, dear readers, because it means more competition, which leads to lower prices.
Most of these non-Amazon deals are from Walmart because it has the largest rival sale going, but we’ve also included highlights from Best Buy, the Microsoft Store, eBay, Dell, Newegg, and others. You can find a list of sales at the bottom, if you’d like to go searching on your own.
Updated July 18: Prime Day is over, and most of Google’s deals have gone with it, but many deals are still active. We’ve updated this entire article and added a few fresh deals. Most of these deals will end by July 20.
TV Deals
These are all decent 4K TVs, and most probably have smart features and apps like Netflix built in. We don’t think you should use them. Buy one of these 4K Media Streaming Devices instead. They’re more reliable, means your TV maker has less data on you, and likely a lot quicker.
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55-Inch Samsung 4K LED TV for $598 (Was $900). This is a nice edge-lit Samsung TV with HDR. If you’re wary of not buying an established brand, or like Samsung, this is the best choice for you. It’s a mid-range model.
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55-Inch Vizio P Series 4K TV for $700 (Was $998). A great TV that’s actually better than the one we reviewed and recommended. The only downside to Vizio TVs is that don’t have TV tuners, so if you watch broadcast TV, you’ll have to buy an adapter.
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55-Inch JVC 4K LED TV for $280 (Was $500). Another decent 4K TV. The picture quality likely isn’t as good as Vizio, but it does have a TV tuner built in for antenna or cable channels.
Beats Headphones & Apple Deals
Beats Studio3
These are the biggest discounts we’ve seen this year on Beats. If you’re thinking of buying some of Apple’s hip headphones, this is probably the time. We’ve also seen a few good Apple deals we’ve included in this section.
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Beats Studio3 ANC Headphones for $212 (Was $350). Our Top Pick for Beats. 8/10, WIRED Recommends
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Beats Solo3 Wireless Headphones for $197 (Was $300).A WIRED Pick for Best Headphones
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Beats Pill+ Bluetooth Speaker for $130 (Was $150). The Pill+ didn’t quite make our list of Best Bluetooth Speakers, but it’s a solid little speaker.
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Beats X Wireless Earbuds for $109 (Was $150).6/10, WIRED Review
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Beats Powerbeats3 Wireless Earbuds for $110 (Was $200).8/10, WIRED Review
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128GB iPad for $349 (Was $429). Normally, Apple sells 32GB version of the iPad is $329 itself, so getting 128GB for nearly the same price is an awesome deal.
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Apple Watch Series 3 for $279 (Was $329). This is the latest and greatest Apple Watch, with waterproofing, GPS, and LTE (if you want it).
Audio Deals
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Sonos Speaker Sets for $20-$150 Off. The Sonos One is our favorite Smart Speaker. Prices vary by set, but savings go up to $150. Read our Guide to Sonos to figure out what to buy.
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UE Megaboom Speaker for $110 (Was $250).9/10, WIRED Recommends
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UE Wonderboom Speaker for $4 (Was $100).WIRED Gear of the Year Winner
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V-Moda Crossfade 2 Wireless for $280 (Was $330). These V-Moda headphones sound amazing and the price includes a free 2D laser engraving.
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Vizio Soundbar, Sub, Surround for $220 (Was $250). This Vizio soundbar system is a very good deal for the price. It’s tough to find a good soundbar alone for under $200, but this one also comes with a sub and two surround speakers. 7/10, WIRED Review
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UE Boom 2 Speaker for $60 (Was $180).WIRED Pick for Best Bluetooth Speaker -
Sony Wireless Noise Cancelling Headphones for $100 (Was $200). These aren’t quite as nice as Sony’s top-of-the-line model, but they have great battery life and Sony’s noise cancelling tech works well.
PC & Laptop Deals
PC and Laptop deals are in full swing for the summer. To counter Amazon Prime Day, Dell is holding a “Black Friday in July” sale. Horrible name aside, there are a lot of good PC deals. We’ve collected a few, along with some from Walmart and Microsoft.
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Dell 15-Inch Gaming Laptop for $910 (Was $1,300). It’s not powerful enough for VR, but this is a solid gaming laptop with an Intel i7 (7th Gen) CPU, 4GB Nvidia GTX 1050 GPU, 16GB RAM, and 512GB SSD storage.
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Dell 15-Inch Work Laptop for $480 (Was $680). This laptop has an Intel Core i5 (8th Gen), Windows 10 Home, 8GB RAM, DVD Drive, 1TB hard drive, Intel Graphics 620 GPU, and a 1080p screen.
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Dell 22-Inch HD Monitor for $100 (Was $200). There’s nothing particularly fancy about this 1080p monitor, but the price is fantastic. It’s a good size and flexible design. There are also decent 23-inch, 24-inch, and 27-inch monitors on sale.
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Logitech G810 Gaming Keyboard for $80 (Was $160). If you want a nice mechanical keyboard perfectly suited for gaming or work, this is it. Newegg also has this deal for $70, though supplies may be low.
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Microsoft Surface Laptop for $999 (Was $1,300). This model has an Intel Core i5 (7th Gen) CPU, Intel HD Graphics 620 GPU, 8GB RAM, 256GB SSD. The only downside is that it runs Windows 10 S out of the box, which means it will only run apps from the Windows Store.
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Microsoft Surface Pro + Type Cover for $800 (Was $1,159). This is a great deal for a well-specced Surface that comes with a type cover. Usually, you have to buy it separately. It has an Intel Core i5 (7th Gen) CPU, Intel Graphics 620 GPU, 8GB RAM, and 128GB file storage. 8/10, WIRED Recommends
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Alienware Aurora PC for $1,200 (Was $1,710). The Aurora is a very nice desktop PC that we’ve used for some time. This model has an Intel Core i7 CPU, Nvidia GeForce 1070 GPU, Windows 10, 16GB RAM, and 128GB of file storage. -
Acer 27-Inch Predator Gaming Monitor for $370 (Was $600). This is a G-Sync enabled monitor with a 1080p, HD LED screen—great for PC gaming.
Fitbit Deals
Fitbit Alta HR
Fitbits don’t always top our list of Best Fitness Trackers, but it’s nice to see them at a good discount. Any of these Fitbits can help you get in better shape.
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Fitbit Ionic for $250 (Was $300).A WIRED Pick for Best Fitness Trackers
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Fitbit Alta HR for $120 (Was $150). This is our pick if you’re looking for a simple Fitbit. This is the small version of the band, but the larger version is also on sale.
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Fitbit Charge 2 for $120 (Was $150). The Charge 2 is slightly wider than the Alta and has assisted GPS (if you bring your phone), but its battery life suffers a bit for it. This is the small version. The larger version is also on sale.
Gaming Deals
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Up to 50 Percent Off Switch, Xbox, and PS4 Games at Best Buy. Best Buy is holding a pretty massive game sale—too many games to list. If you own a current console, you should check it out.
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Nintendo Switch + Zelda, Mario, Splatoon, or Mario Kart for $329 (Was $360). The Switch is almost never on sale, so it’s nice to see a deal where you can nab a game with the console for only $30 extra.
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Nintendo Switch + Carrying Case for $280 (Was $330). This is also an excellent deal on the Switch.
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Xbox One S 500GB + FIFA 18 + Extra Controller for $249 (Was $326). Amazon has a decent Xbox deal, but with an extra controller, this is the best Xbox deal going (if you like FIFA at all).
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Mario + Rabbids Kingdom Battle for $30 (Was $60).A WIRED Pick for Best Switch Games
Home and Camera Deals
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Roomba 980 for $800 (Was $900).WIRED #1 Pick for Best Robot Vacs
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Nikon D3400 with a free Bag for $600 (Was $850). The D3400 is a fantastic DSLR from Nikon and this one comes with a free camera bag and an extra lens.
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Fujifilm Instax Mini 9 for $56 (Was $70).A WIRED Pick for Best Instant Cameras
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GoPro Hero Action Cam for $179 (Was $200). We haven’t yet tested this more affordable GoPro, but it looks interesting. Reviews are generally positive from outlets that have fully reviewed it.
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Instant Pot 6-Quart Multicooker for $75 (Was $100). We own the Instant Pot and really like its 7-in-1 functionality. If you’re cooking for 2, the 3-quart Instant Pot is on sale for $60 (Was $80).
Google Deals
Google Home Mini
Amazon refuses to sell some of Google’s products because they compete with its Echo speakers, but we actually like them more! Google Assistant speakers topped our Best Smart Speakers and we recommended a Chromecast in our Best TV Streaming Devices roundup. Best Buy has most of these deals, too.
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Nest Thermostat E for $169. This bundle includes a free Google Home Mini.
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Nest Hello Video Doorbell + Free Google Home Mini for $199. If you don’t want a Google Home Mini, Newegg has the Hello for $189.
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Google Pixelbook Laptop for $845 (Was $999). The ultimate Chromebook. 7/10, WIRED Review
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Google Home Mini for $34 (Was $49).WIRED Pick for Best Mini Smart Speaker -
Google Home for $99 (Was $129).WIRED Smart Speaker Honorable Mention -
Google Home Max (2 Pack) for $648 (Was $898).WIRED Pick for Best Smart Party Speaker -
Chromecast Ultra (4K) for $49 (Was $69).WIRED Pick for Best 4K TV Streamer -
Chromecast (HD) for $25 (Was $35). Good for HD TVs only -
Chromecast Audio for $25 (Was $35). Connects any speaker to Chromecast so you can play music on it from your phone.
Store Sale Pages
These links take you straight to the deal landing pages on various stores that are holding sales.
More Prime Day Coverage
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