General

The title’s English translation: With my comrades and son and the Penates, [and the?] great gods.

Good to use for filler text…

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From Glassdoor.com: A job interview shouldn’t come down to the words you use—you think. But slipping in a buzzword or 10 during the interview process can be key. As career coach Hallie Crawford explains, “in a job interview, hiring managers are alert to certain words and phrases that convey knowledge of the position, confidence, and that a person would be a good fit for the company.” And without them, you could be looked over.

So what are those words you should always use? Here, our experts say, are 12.

Buzzword #1. We. “We” isn’t a buzzword per se, but it’s imperative to drop once—if not a dozen times—during an interview. Why? “Using the word ‘we’ shows that you are already thinking you are part of the team and explaining how you will collectively gain more sales, reach more clients, and more,” explains millennial career expert Jill Jacinto.

Buzzword #2. Flexible. As in, you are flexible—and not in a yoga junkie kind of way. Crawford says that being flexible—whether with your time or your responsibilities—will show a hiring manager that you’d be easy to work with. “Of course, you don’t want to lie if there are some issues you wouldn’t negotiate on,” Crawford advises, “but stressing your flexibility shows the hiring manager that you’d [be a fit in the team].”

Buzzword #3 Leader. You can and should be a leader—even if you’re not applying for a boss’ position. “Every interviewer wants to hear about a time a candidate took charge and owned a project or led a team,” Jacinto says. “No matter what job you are applying for, this skill—and this buzzword—need to be expressed.” How to fit it in, you ask, without sounding like bragging? Something like, “I’ve enjoyed leading a team of …” will do the trick, or try out, “I’ve been a leader in many ways. For example …”  

Buzzword #4. Plan. You don’t want to have so much figured out you can’t hear what the hiring manager has to say. But you’ll become a much more attractive candidate if you are able to say that you have a basic plan prepared for the position. “After researching the company and position, prepare a basic 30, 60, and 90-day plan for if you were to be hired,” says Crawford, with actionable steps you could take in those time frames. “This will show the employer what you are made of and how you would operate.”

25 Interview Questions Recruiters Are Asking This Month

Buzzword #5. Initiative. According to Jacinto, “Every single hiring manager is looking for a self-starter—no matter what a job description might say.” Why is that? Because, Jacinto explains, “this is the strongest skill anyone can bring to the table.” So here’s how to show off this skill in an interview: “Explain how you took the initiative on certain projects,” Jacinto advises. “It’s essential to winning this crowd of people over.”

Buzzword #6. Opportunity. As in, you would love the opportunity to work for this company. “If you really want the position, let the hiring manager know,” instructs Crawford. Of course, you can show you’re excited about the job opening in other ways—through gestures, body language, and facial expressions—but at the end of the interview, you should actually say how you’re feeling. “Wait until toward the end—once you have all the details about the job and you are really sure you want the position,” Crawford says. And, “make sure that you can elaborate on details as to why you want the job.”

Buzzword #7. Measurable results. It’s all well and good to say that you were, for example, a successful salesperson. But you should be able to prove your superstar skills with numbers or other measurable results. “The hiring manager wants to hear what you accomplished, and numbers certainly help tell that story,” says Jacinto. And it’s not enough to say you accomplished a lot. “Make sure to describe your responsibilities but always include how you measured the results and what they were,” she says.

How to Become the Candidate Recruiters Can’t Resist

Buzzword #8. Success. Of course, you should talk about your own successes. But you should also ask what kind of employee will enjoy success in the role for which you’re applying, says Crawford. “Preparing a few well-thought-out questions for the manager shows him or her that you also want to make sure that the job would be a good fit for you,” Crawford says, “and you’re interested in the company and engaged in the process.”

Buzzword #9. Mission statement. Most companies have a mission statement. So read up on the company’s mission statement before your interview and pay attention to what you see, instructs Jacinto. You can bring up the mission statement directly, showing that you have done your research, or pull key words from the description to drop into the interview conversation. “You’ll start to see words and phrases like ‘team’ or ‘innovate’ that you should make a note to include,” Jacinto explains, adding that “companies spend hours designing these statements and frequently refer to them.”

Buzzword #10. Like. You want this position—and to work for this company—because you like it. So don’t be afraid to admit you have a crush, encourages Crawford. For example, you might want to gush that you “really like XYZ” about the company, she says. And if you need some inspiration to get the gush-fest started, “read about the company online in articles,” Crawford advises. “Learn about their values, mission, and any recent big news, so you know not just about the position but about the company as well. Bring these items up during the interview to show you’re knowledgeable.”

How to Eliminate Job Interview Nervousness

Buzzword #11. Story. Everyone likes a good story, including your prospective employer. So wow him or her by saying, “let me highlight this strength with a story,” Crawford advises. “Make sure you can explain your strengths clearly and have several stories with a good outcome that illustrates your strength,” Crawford suggests. “Prepare stories about challenges you have faced and overcome, problems you’ve solved, and clients you have made happy with your work.” And keep ’em quick. “Short stories highlight why you can do their job and go further than just telling them,” Crawford says.

Buzzword #12. Thank you. The essential words you have to say in any interview? Thank you. “You always want to leave the interview on a positive note,” explains Crawford, “and showing your appreciation is a great way to do so.” So say thank you, and “try to articulate a couple things you appreciated about the manager during the interview.”

Demandware Interview Questions And Answers 2018 – Salesforce Commerce Cloud Interview Questions And Answers. Here Coding compiler sharing a list of 20 Demandware certification questions to crack your next commerce cloud job interview. All the best for your future and happy learning.

Demandware Interview Questions

1. What is Demandware and Salesforce Commerce Cloud?
2. What kind of services Demandware can offer?
3. What is Demandware Open Commerce APIs?
4. What are the advantages of Demandware or Salesforce Commerce Cloud?
5. What is Commerce Cloud Digital?
6. What is Commerce Cloud Order Management?
7. What is Commerce Cloud Endless Aisle?
8. What is Commerce Cloud Einstein?
9. What are the advantages of Commerce Cloud Digital?
10. What are the Commerce Cloud Digital Key Features?

Demandware Certification Questions

1) What is Demandware?

A) Demandware is a software technology that provides a cloud-based e-commerce platform and related services for retailers and brand manufacturers around the world.

Demandware is now Salesforce Commerce Cloud, Salesforce acquired Demandware in 2016. As part of the acquisition by Salesforce renamed the shop system in Salesforce Commerce Cloud.

2) What kind of services Demandware can offer?

A) The Demandware Shop software was a Software-as-a-Service solution. The necessary hardware resources were provided by Demandware so that customers only had to deal with the further development and adaptation of their shop.

3) What is Demandware Open Commerce APIs?

A) The Demandware Open Commerce APIs give us access to the data that powers our store. Currently, the project only supports the “shop flow” APIs, which deal with categories, products, and product search.

4) What are the advantages of Demandware or Salesforce Commerce Cloud?

A) Demandware or Salesforce Commerce Cloud is the top-rated cloud commerce platform is backed by extensive industry experience and a powerful product strategy built on three fundamental differentiators: faster innovation, predictive intelligence, and unified commerce. Brands using Commerce Cloud move to market faster, engage significantly more customers and deliver seamless shopping experiences across all channels—digital, mobile, social, and store.

• Commerce Cloud is currently powering more than 2000 websites in 50+ countries
• Commerce Cloud brands grow 2x faster than the industry rate
• Commerce Cloud brands enjoy 40-60% higher conversion rates than with legacy platforms
• Over $16 billion worth of merchandise is sold online annually through Commerce Cloud
• Commerce Cloud is recognized as market leader by both Gartner and Forrester
• Commerce Cloud is the only vendor that Forrester recognized as leader in both Digital Commerce and POS

5) What is Commerce Cloud Digital?

A) Connect with customers anytime, anywhere, on any device. Inspire the connected customer with unified, personalized shopping experiences across all digital commerce channels: mobile, social, web, and more.

Demandware Interview Questions And Answers

Demandware Interview Questions # 6) What is Commerce Cloud Order Management?

A) Deliver “buy anywhere, service anywhere, fulfill anywhere” shopping experiences unified across all channels with real-time inventory visibility, order lifecycle management, and allocation logic.

Demandware Interview Questions # 7) What is Commerce Cloud Endless Aisle?

A) Extend the freedom and flexibility of digital commerce to the in-person shopping experience. Offer customers limitless product choice, and arm associates with real-time access to digital inventory and customer history.

Demandware Interview Questions # 8) What is Commerce Cloud Einstein?

A) Harnessing the power of AI is easier than you think! Infused into the very fabric of the platform, Einstein delivers AI-powered merchandising insights and highly personalized shopping experiences—no data scientist required.

Demandware Interview Questions # 9) What are the advantages of Commerce Cloud Digital?

A) Connect with the modern shopper anytime, anywhere! By combining the flexibility of the cloud with a rich set of advanced capabilities, Commerce Cloud Digital gives you the power to deliver unique online shopping experiences that exceed customer expectations and crush sales targets—and all in record time.

• Deliver strategic, personalized shopping experiences at every touchpoint, on any device
• Roll out continuous innovations without delays, dependencies, or disruptions
• Launch new sites in weeks and new promotions in minutes
• Offload IT operations to a unified cloud that is robust, stable, and scalable
• Unify digital commerce with store operations, POS, order management, and more
• Maximize productivity with centralized site management and automated tasks

Salesforce Commerce Cloud Interview Questions

Salesforce Commerce Cloud Interview Questions # 10) What are the Commerce Cloud Digital Key Features?

A) Digital Commerce Capabilities – Create unique ecommerce experiences right out of the box.

• Merchandising and Marketing – Create limitless opportunities for personalized consumer engagement and digital commerce growth.
• Digital Experience Management – Create highly innovative and relevant brand experiences.
• Multisite Management and Localization – Launch new sites and explore new regions quickly and easily.
• Digital Commerce Extensions – Extend commerce to an unlimited number of new channels, including social networks and branded mobile apps.
• Order Management – Deliver the “buy anywhere, service anywhere, fulfill anywhere” experience.
• AI-Powered Commerce – Leverage the power of Artificial Intelligence—no data scientist or machine learning expert required.

Salesforce Commerce Cloud Interview Questions # 11) What are B2B Digital Commerce Capabilities?

A) Deliver engaging B2B shopping experiences and provide corporate customers with essential B2B2C ecommerce functionality:

• Create intuitive order and checkout processes that support large order sizes and follow a business-to-consumer model
• Provide a differentiated experience, specific price books, and tiered pricing per account group
• Share data and site functionality between business-to-consumer and business-to-business sites
• Take orders on behalf of business clients

Salesforce Commerce Cloud Interview Questions # 12) What are Commerce Cloud Order Management Key Features?

A) Distributed Order Management Engine – Simplify processes, maximize efficiencies, and deliver the best possible order fulfillment experience to customers.

• Extensible Customization and Integration – Save time and effort integrating order management with critical retail operations thanks to restful APIs.
• Simple Role-Based Interfaces – Empower customer-facing users with order management tools tailored to their specific needs.
• Unified Commerce Cloud Platform – Unify order management across all channels with seamless, out-of-the-box integration with both Commerce Cloud Digital and Commerce Cloud Store.

Salesforce Commerce Cloud Interview Questions # 13) What are the advantages of Commerce Cloud Endless Aisle?

A) Breathe new life into your store and meet shopper demands with Endless Aisle. This revolutionary solution enables retailers to extend digital capabilities to their physical locations—permanent and pop-up—without having to rip and replace current store solutions.

• Delight shoppers with natural transitions between online and in-store experiences
• Offer in-store shoppers the same freedom and flexibility they enjoy online
  Enable a single view of each customer journey by uniting digital and store channels
• Optimize merchandising, promotions, and services with cross-channel customer insights
• Arm associates with easy-to-use mobile applications

Salesforce Commerce Cloud Interview Questions # 14) What are Commerce Cloud Endless Aisle Key Features?

A) Inventory Integration – Offer in-store shoppers the same product choices they enjoy online.

• Order Management Integration – Offer in-store shoppers multiple fulfillment options through Endless Aisle’s integration with Commerce Cloud Order Management.
• Digital Commerce Integration – Align in-person and online experiences through Endless Aisle’s integration with Commerce Cloud Digital.
• Empower Store Associates – Arm associates with mobile apps that are familiar, fun, and easy to learn.

Salesforce Commerce Cloud Interview Questions # 15) What is Artificial Intelligence (AI) in Demandware?

A) Artificial Intelligence (AI) is everywhere. People have intelligence-driven experiences every day through favorite apps, product recommendations, face and voice recognition, and more. The connected customer now expects these highly personalized, smart experiences across every brand they interact with—including yours.

AI still remains out of reach for most retailers. Why? Because it’s hard. Beyond the technology itself, the cost and complexity of gathering, analyzing, and interpreting the vast amounts of data produced by customers requires an army of data scientists and machine learning experts.

Demandware Certification Questions # 16) What are the advantages of AI in commerce cloud?

A) Commerce Cloud makes AI easy for everyone—no data scientist or expert required. Commerce Cloud is the only commerce solution with machine learning embedded into the very fabric of the platform, enabling powerful AI capabilities that drive delightful, personalized shopping experiences across digital, store, and mobile channels:

Recommend the best products across all commerce channels
Generate 1:1 predictions for every single shopper in real time
Get smart and boost conversions with data-driven commerce insights
Save time and effort with automated merchandising tasks

Demandware Certification Questions # 17) What areEinstein Key Features?

A) Einstein Product Recommendations – Power 1:1 personalized product recommendations across all channels—both online and in the store.

• Einstein Commerce Insights – Interpret purchasing behavior with a powerful shopping basket analysis dashboard.
• Einstein Predictive Sort – Connect customers to products with tailored product sorting.
• Einstein Search Dictionaries – Eliminate lost sales due to bad search results.

Demandware Certification Questions # 18) What are your roles and responsibilities of Salesforce Certified Commerce Cloud Digital Developer?

A) Troubleshoot file synchronization issues between UX Studio and the sandbox environment

• Work with the product data model to manage products, their categorization, and associated inventory
• Modify site search preferences and settings to enable searching for a specified product attribute
• Create a custom object type to store a custom data type
• Configure OCAPI permissions for Data and Shop APIs
• Create a JavaScript controller that leverages a script and renders a template/JSON

Demandware Certification Questions # 19) Hybris vs. Demandware? Difference between Demandware and Hybris?

A) The core main difference:

Demandware is SaaS and you write your code with old JS dialect (Rhino version) on top of DW core just with limited access to API.
Hybris is Framework and you write your code with Java together with full access to Java language features.

Demandware Certification Questions # 20) I am working on Demandware business manager where ineed to change the site settings.

Going to Manage Sites> Selecting a site and going to settings,

there is a field called Cartridges where i put up a list of cartridges to be deployed for this site.

I want to add these cartridges to a different hierarchy like inside a folder. Is there a way to define this in the Cartridges field under settings?

A) No, you cannot add cartridges into subfolders. Cartridges need to reside directly in the version directory on the server.

OTHER INTERVIEW QUESTIONS

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In 2017, American Airlines elected to remove one olive from their olive trays in their passenger snack platters. This resulted in over $40,000 in annual savings. The cost of the olives and the weight of the snack platters resulted in a significant amount of money saved across all American flights for an entire year.

Webmasters and website owners understand this principle. Small website changes applied across large audiences can have dramatic effects on user experiences, SEO, and total revenue.

So, what things can be changed? Why should you change them and how should you approach this process so that you can ensure that your changes cause improvements and not declines.

[This blog is from a recent presentation I did at Pubtelligence West in Santa Monica, CA alongside Google]

WHAT WEBSITE EXPERIMENTS CAN OFFER THE BEST RESULTS?

Everyone has heard stories of Amazon changing their checkout button from green to orange and then finding out that the orange button produced a 100% increase in checkout rate.

Or, the story of a famous mobile game that changed their mobile layout and font only to see their ad revenue triple within 20 minutes of making the change.

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These famous experiments highlight something critical about the way publishers should be experimenting with their websites.

Small changes offer big results with little risk. Major redesigns — and wholesale changes to the way a website looks or publishes content — leave too many variables to properly evaluate.

The most successful — and often fruitful — changes a publisher can make are small ones that are based on data.

Typically, there are a handful of small things we’ve found to offer pretty big results. At Ezoic, we see this across tens of thousands of websites. Here’s what typically is most important to test.

WHAT SHOULD YOU TEST ON YOUR WEBSITE?

There are a few core things that have an effect on user behavior. User behavior directly impacts SEO and total session revenue from ads.

• Navigation
• Content layout
• Image layout
• Background colors
• Ad position
• Ad density
• Ad types
• Ad colors
• Font
• Presence of video

There are a number of other variables, but these are some of the most impactful ones.

Here’s the catch…

Navigation may affect user experiences — thereby influencing SEO and ad revenue — however, you may not know how your audience will respond to certain changes.

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I wish I could tell you that a navigation menu on the top right of the screen in a hamburger style menu is the best for everyone…. except, it’s not.

I mean… sometimes it might be. But, definitely not all the time.

So, how should you test these things to make small website improvements?

RUNNING SUCCESSFUL WEBSITE TESTS

Let’s start with an example…

On this website, we tested two different kinds of mobile menus on their entire audience. Both were right hand side menus. One was red and slid out from the left, the other was white and displayed in fullscreen.

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Which do you think performed better?

Note: Every website sees different results with this test so please do not take these results as a means of making decisions for your website.

In this case, the fullscreen, white menu produced sessions that saw more engaged pageviews per visit. This meant that this menu was positively influencing user experiences — on average — more than the slide-out menu with the red color.

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Let’s try another experiment with a different variable this time.

On this website, we are going to look at the different ad combinations. One includes two small ads at the top and bottom of the page. The other is going to display a single 300×250. We want to see how user experiences are affected by these two different combinations so we decide to look at bounce rate and pageviews per visit.

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Which do you think performed better?

Not adjusting for revenue, the 300×250 produced a better user experience — on average — in this experiment.

Does that mean you should always show visitors a single 300×250 on mobile rather than two smaller mobile ads? Probably not.

In fact, only 65% of people performed better with the 300×250 ad. The other 35% performed better with the two smaller ads.

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This once again proves the overwhelming value of visitor segmentation.

Segmenting visitors and giving each one the combination that performs best is the ideal outcome.

A/B testing is a really popular form of approaching these kinds of experiments, but the classic A/B testing model is not really optimal for website performance.

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If we look at one of our variables from our last example, the 300×250 ad, let’s imagine it won an A/B test. Perhaps it performed better in 53% of sessions. That means that just over half of the visitors had better experiences.

The rest possibly had worse experiences.

The best scenario is pretty easy. Find out what audiences in the 53% had in common and deliver the winning test results to them and not the 47% that preferred something different.

There are a ton of proxy tools that allow you to do this easily without any coding, etc. Many of them are free.

Ezoic does this automatically. Users can set up any number of experiments and the system will optimize for user experiences and revenue automatically.

WHAT ABOUT SMALL CHANGES TO CONTENT? IS THAT GOOD OR BAD TO DO?

The implementation is key here as well, but it is really important to understand how visitors interact with your content.

We went into this a little bit more when we talked about word count a while back.

To give an example of how you could do this successfully using something like Google Analytics, I’ve included an example below.

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In this case, I decided to test out something simple on that blog post I wrote a while.

The blog is nearly a year old and has some great baseline data for me to explore.

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As you can see, there’s probably some room for improvement. However, rather than looking at the article broadly, I should probably look at it by traffic source to get a clearer and more objective look at how it’s performing with different audiences.

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This paints a slightly different picture. As you can see, my organic visitors have a session duration that is 2x higher than the average. My direct traffic is nearly 4x higher!

If I run an experiment that affects the average, I’ll want to make sure that it isn’t negatively impacting these audiences that are already performing better than average.

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MY WEBSITE EXPERIMENT – TESTING IMAGE DENSITY

Using the article and data above, I elected to eliminate all but 1 image in the article. I decided I would measure how this affected overall user experiences.

The hypothesis could be that images interrupt the reader and slow down the page. Let’s see if this positively or negatively affects my audience.

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So, how did this affect visitors viewing this article?

Well, it’s a bit of a mixed bag.

My bounce rate went up on my visitors coming from Twitter and Google Search. However, it went down with my direct visitors.

What’s more, Just about everyone — except for Twitter visitors — saw improvements in session duration.

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If instead of choosing one or the other (multiple images vs 1 image) I elected to deliver each traffic source it’s ideal preference, I would see significant improvements in user experiences.

User experiences have an exact correlation with ad revenue per visitor as well. So, the publisher stands to see more than just usability metrics improve. They will likely see revenue improvements with changes like this as well.

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WRAPPING IT ALL UP

If you’re interested in making changes on your website to improve revenue or user experiences the secret is to start small.

Often, small changes can be viewed as non-significant, but that is not the case when you deal with large audiences.

Small changes are often the only ones that you can control. Large website redesigns are not recommended — as they are often dice rolls at improving the way a site works.

If you are not following PHP closely or you are new to PHP programming, you should know that before PHP 7, PHP 5.6 used to be the stable version. It is quite surprising to many to learn that the company avoided releasing PHP 6 because PHP 6 was out for testing but it never really got a stable version. As PHP 6 existed as an experimental project, the company did not want to confuse the community with its release and jumped directly into PHP 7. Obviously, with the release of PHP 7, people started to compare it with its previous version. If you are the one falling in the same category of people, the following detailed comparison of the major difference between PHP 5 and PHP 7 will be immensely helpful for you. Major Differences Between PHP 5 And PHP 7 – When anything gets upgraded to a new version, most of the parameters get upgraded for better. In all the different parameters listed below, PHP 7 has made massive improvements that are worth mentioning. Performance – The performance of PHP 7 and PHP 5 is a major difference. Supposing that you have written a PHP code in PHP 5, if you run the same code in both the versions, the performance of PHP 7 will be significantly higher than PHP 5. PHP is powered by Zend engine even since the release of PHP 4. PHP 5 uses Zend II but PHP 7 uses a brand new model of engine called PHP-NG or Next Generation. This new PHPNG engine improves the performance as much as twice with optimized memory usage. This has been proved by the benchmark provided by the company. As a matter of fact, the new engine requires fewer servers to serve the same number of users as before. Declaring The Return Type – In PHP 5, the programmer cannot define the return type of a function or method. This has been a huge drawback in the real-life coding scenario as the programmers were unable to prevent unwanted return types and generate exceptions in otherwise case. Fortunately, PHP 7 allows programmers to declare the return type of the functions as per the expected return value. This is certainly going to make the code robust and accurate. There are four different return types available – bool, int, string, and float. Error Handling and 64-bit Support – If you understand the difference between error and exception, you know that it is highly uneasy to handle fatal errors in PHP 5. PHP 7 has eased the process as it has replaced several major errors with exceptions that can be handled effortlessly. This has been achieved with the introduction of the new Engine Exception objects. As you might be aware that PHP 5 does not support 64-bit integer or large files but the scenario has changed in PHP 7. PHP 7 has 64-bit support due to which you will be able to use native 64-bit integers as well as large files and hence, you can run applications flawlessly on 64-bit system architectures. Anonymous Class – One of the major additions to PHP 7 that is not present in PHP 5 is the anonymous class. Even though PHP had object-oriented approach from PHP 5 but it lacked this feature which is very common in other popular object-oriented languages like Java and C#. An anonymous class is used to speed up the execution time. It is suitable when you do not need to execute a class more than once and you do not need to document it in the project document. New Operators – PHP 7 has added a new operator that had been the center of attention when the stable version of PHP 7 came out. It is called spaceship operator that comes with the notation <=> and in the technical term, you can call it combined comparison or three-way comparison operator. The developers are finding the operator extremely useful and they are using it in sorting and various combined comparisons. It works the same as strcmp() and it is considered to be a replacement for the library function version_compare(). It returns 0 when the operands are equal and 1 when the left side is greater than the right and -1 in case of the opposite. If you are used to Perl and Ruby, the operator is already present there. Another useful operator added is the null coalescing operator denoted by double question marks. The operator is used to check whether something exists or not. It returns the value of the left operand if it exists and if it does not, it returns the value of the right operand. If both do not exist, it returns null. Miscellaneous – PHP 7 introduces Group Use Declaration according to which, the programmers will be able to include classes from the same namespace. This is going to save a lot of typing time and will make the code look crisp and readable and debugging will also be easier. PHP 7 has done away with various deprecated functions and unsupported extensions and APIs.

Read more at: https://www.freelancinggig.com/blog/2018/04/23/major-differences-php-5-php-7/

From

This article was contributed by Les Kollegian.

In today’s digital market, customers have more options than ever when it comes to buying online. Nearly every product or service imaginable is available at their fingertips, which means that every online business must find a way to convince consumers to choose them over the other guys.

One of the best ways to do this is by offering an intuitive and positive user experience (UX). In fact, 71% of successful businesses believe that their superior UX is their top competitive differentiator that attracts customers.

What is even more incredible to note is the fact that customers are incredibly influenced by even the smallest of details, just one of the many UX challenges that web designers face.

With these facts in mind, you’ve probably understood why you need a kickass UX design for your website. Here are a few tips to keep in mind.

1) Perform A/B Testing Frequently

The key to creating a better UX is constant improvement, and that kind of innovation can only be supported by thorough testing and experimentation. A/B testing tacticsare the best way to determine which adjustments are best for your website specifically. Even the smallest of changes can have a heavy impact on conversion rates, so be sure that your design team is constantly experimenting and comparing new concepts and ideas.

2) Reduce the Number of Website Pages

Efficiency and convenience are the two factors that customers value the most in a website’s UX – beating out service, technology, and even personalization. A website with dozens of pages for each and every bit of content is certainly not efficient, especially when someone is in the initial stages of the customer journey and is simply researching your organization. Simplify things by eliminating unnecessary tabs and always be sure that they never lead your customers to a dead end with no CTA.

3) Include Attractive CTAs

CTA buttons are fussy creatures. A few little tweaks here and there can boost or impact the click-through rate significantly. One case study found that when a website made their CTA button a contrasting color from the rest of the webpage, it had 122% higher click rates.

The placement is also very important to keep in mind. In general, the closer to the top of the page, the better the button will perform. Of course, your team should do some experimentation here to see what design changes perform best with your visitors, but keep in mind that even a little change (i.e. font, color, moving graphics, etc.) can have a big impact.

4) Pay Attention to Website Security

One of the main reasons that a customer will abandon their cart or leave a webpage is because something scared them off. And for good reason; the number of data breaches continues to rise every year, so consumers are especially skeptical and concerned with the safety of their personal information.

Obviously, the safety and security of your website should be a top concern to your business as well. If you don’t have a security system in place yet, get one. Then be sure to clearly display your security features with trust badges throughout your website – especially on the checkout page. When customers see a security badge on an ecommerce site, they are more likely to buy.

5) Beware of 404 Errors

Want to know the best way to get rid of your customers? Lead them to an error page. 74% of customers who run into a 404 error will immediately leave your website without a second thought. There are plenty of monitoring tools out there, but just a simple check with Google Analytics data can show which internal and external links are broken.

6) Use Adequate Images and Videos, but Provide Ample Whitespace

There is no debate when it comes to visuals on your webpage. Including a video on a landing page can increase conversions by 80%. Product images have been statistically proven to increase engagement and conversion rates, but balance is definitely key when it comes to a smooth UX.

A little bit of whitespace goes a long way, and remember it doesn’t necessarily have to be white. Business and text-heavy landing pages can be overwhelming to a visitor’s eye and they don’t know where to focus their attention. Instead, cleverly-used whitespace can be very powerful in guiding eyes along the page right to the CTA button for better conversions, as you can see from this heatmap study. The page on the left has far more whitespace usage, and as a result, customers are naturally drawn to the contrasting black CTA button.

7) Focus on the Flow

Your website is there to take your customers through the buyer’s journey, hopefully ending in a conversion. Therefore, every piece of it must have a flow that makes sense. Interestingly, one study found that 46% of customers found it incredibly annoying when a website “lacked a message” – and this was the most common reason that they exited the platform altogether.

Again, proper usage and placement of CTA buttons is incredibly important here. Take the homepage for this San Diego website design company as a perfect example. It literally spells out how to interact with the website, and each tab offers responsive animation when the mouse hovers over the CTA.

Your customers shouldn’t land on a page and wonder what to do next; create clear steps towards their next move and include content that supports each stage of the customer journey for a smoother UX.

8) Colors Matter

Colors carry a whole lot of meaning when it comes to branding. A recognizable color scheme can increase brand recognition by up to 80%. According to psychological studies, customers associate various meanings to colors when they are used by a brand. For example, lots of blue evokes confidence and honesty while orange is viewed as innovative and creative. Be sure to use the colors that support the type of branding message you want to communicate to your audience.

9) Make It Responsive and Easy to Navigate

Over half of your website traffic is most likely from a mobile device these days, so smartphone compatibility is critical. An unresponsive website design will turn away as much as 80% of organic searches if it doesn’t adjust to their screen size or support mobile-friendly navigation. The key here is to simplify and enlarge.

While your website may have a lot of navigational options clearly displayed at the top of the page, this design is not so great on a small phone screen. Instead, opt for larger CTAs, fold down navigation, and be aware of the natural use patterns for phone screens for optimized placement.

10) Faster Loading Times Are a Must

According to findings by the Nielsen Norman Group, website visitors typically leave it within 10 to 20 seconds.

What’s more?

If Statisticbrain.com is to be believed, the average person’s attention span is just 8 seconds and only 28 percent of words are read on an average web page. Therefore, quick loading speeds are a necessity. Every single second that it takes to load your site matters, and anything over 3 seconds could be enough to send them searching elsewhere. Stay on top of your website’s loading speeds and optimize the graphics and pages that could be slowing it down.

11) Conduct Site and Usability Audits

Your business’s website will never truly be “finished.” There will always be room for improvement, especially as new trends emerge. There are several ways that your team can conduct UX audits regularly to ensure that your customers are constantly satisfied with their experience. Be sure to stay on top of your customer reviews and look for patterns regarding the UX of your website, or send out surveys to customers asking them to rate the usability. For a more technical approach, you can try a UX auditing tool that will gather analytical data to identify the areas that need improvement.

Conclusion

According to PwC’s research, nearly one-third of customers will abandon a brand after a single bad experience. Furthermore, 54% of consumers are unsatisfied with the UX from the majority of online brands.

Your customer’s happiness should be a top priority, especially once you realize how much rides on their online experience. Keep these tips in mind and see what areas of your website could use a little improvement.