Fire tablets and Kindle e-readers are rarely expensive (unless you opt for the premium Kindle Oasis). They’re built to be affordable, and they’re as cheap as they’ll get this year for Amazon Prime Day 2018. We’ve compiled every decent deal on Amazon-branded devices going on right now, which also includes Cloud Cams and Fire TVs. Some of them are pretty deeply discounted. Many, possibly all, of these deals will end at 2:45 a.m. ET July 18.
Amazon has a Device Deals page with many of the deals, but we have them all organized below.
Amazon Prime Day is Over:Be sure to check out our Best Post-Prime Day Deals and Active Deals from Non-Amazon Sites like Walmart in the next couple days. After that, be sure to keep an eye on WIRED’s Gear page for the latest product reviews, guides, insights, and deals. (Updated Tues. July 18)
Echo & Alexa Speakers
Read our WIRED Best Echo & Alexa Speakers guide for recommendations on which Amazon Echos we think are worth your hard-earned money. Our Best Smart Speakers guide has some Google speaker recommendations, as well. If you want to browse Amazon’s device deals for yourself, head over to its sale page.
Echo Deals
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Echo Show for $130 (Was $230) – Our Top Pick
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Echo Dot for $30 (Was $50) – The quintessential basic Alexa speaker.
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Echo Plus for $100 (Was $165) – The best-sounding Echo Amazon makes.
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Echo Spot for $100 (Was $130) – 6/10, WIRED Review. We liked it, but the camera is creepy if you’re hoping to use it as an alarm clock.
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Amazon Tap Alexa Bluetooth Speaker for $85 (Was $130)– A good Echo alternative if you want portability, since its built-in battery lets you take it anywhere. -
Echo Look for $100 (Was $200) – WIRED has not reviewed the Echo, but we have written about it’s focus on fashion. Reviews elsewhere are mixed.
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Echo Dot Kids Edition for $60 (Was $80) – This Echo bored our reviewer’s daughter, but it is discounted if you want an Echo a kid can use.
Fire HD Tablets
We’re fans of some of Amazon’s Fire Tablets. The Fire HD 8 and Fire HD 10 are our two favorites, along with the Fire HD 8 Kids Edition (if you’re buying for a little one). Read more about all of Amazon’s tablets in our Which is the Best Fire Tablet? guide.
For most folks, the Fire HD 7 isn’t the best to buy because of its lower-quality screen, processing power, battery life, and camera. But it is also on sale this week and is dirt cheap, perfect for a kid. Amazon is also offering 3 months of its Kids FreeTime Unlimited for $3, which puts kid-friendly games, books, and TV shows on tap.
Fire Tablet Deals
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Fire HD 8 for $50 (Was $80) – Our Top Pick
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Fire HD 10 for $100 (Was $150) – Best for Watching Video
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Fire HD 8 Kid’s Edition for $90 (Was $130)Best for Kids
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Fire HD 7 for $30 (Was $50) – 5/10, WIRED Review but for $30, it’s functional.
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Fire HD 7 Kids Edition for $70 (Was $100) – 6/10, WIRED Review
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NEW Fire HD Show Mode Case & Charging Dock for $55 – Amazon’s Show Mode dock is brand new. It wirelessly charges the 8-inch or 10-inch Fire HD tablets and turns them into Echo Show speakers of sorts, bringing Alexa to the forefront. The Dock stands the tablet up at a good angle for the kitchen or coffee table use.
Kindle e-Readers
The Kindle Paperwhite is our favorite ebook reader. It gives you an easy-to-read backlit screen and incredible month-long battery life, but it’s not the only solid e-reader Amazon makes. You can read about every Kindle in the guide to Our Favorite Kindles.
If you do buy a Kindle from Amazon, check out Kindle Unlimited. It’s normally $10 a month, but during Prime Day you can get 3 months for $1. It lets you read unlimited books (and listen to Audible books) for that price. If you’re an avid reader, the math is in your favor.
Kindle Deals
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Kindle Paperwhite for $80 (Was $120) – Our Top Pick – Seriously, just buy this one.
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Kindle for $50 (Was $80) – Works well, but no backlight.
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Kindle for Kids Bundle $70 (Was $125) – Comes with 2-year warranty, no ads, a cover, and some other software bonuses just for kids.
Cloud Cams & Ring Door Cams
The Amazon Cloud Cam allows you to monitor your home and do other things like allow Amazon delivery folks to enter your home. You can access video for the last 24 hours and it has features like night vision and two-way audio. To get more, Amazon has a subscription with features like person detection.
Cloud Cam Deals
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Cloud Cam for $60 (Was $120) – Earned our WIRED Recommends seal of approval
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Cloud Cam + Echo Show for $190 (Was $350) – You could use this pair as a baby monitoring solution. Read our Echo Show review.
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Cloud Cam + Fire TV Cube Bundle for $150 (Was $240) – Stream from the Cam to your TV
Ring Doorbell Deals
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Ring Doorbell 2 for $139 (Was $199)– The better Ring if you want to use battery power. -
Ring Spotlight Cam for $139 (Was $199) – Mountable
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Ring Doorbell Pro for $174 (Was $249) – The Ring Pro has better video recording, and a sleeker look, but has no option for a battery like the Doorbell 2.
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Ring Doorbell Pro + Echo Spot for $278 (Was $380) – We liked both of these devices. Read our Echo Spot review.
Fire TVs
Amazon’s latest Fire TV supports hands-free Alexa and some advanced features like 4K HDR and Dolby Atmos sound. The other Fire TVs are now just compact dongles for your TV, and easily tuck away without much hassle. The Fire TV 4K is one of our picks for the Best TV Streaming Devices.
Fire TV Deals
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Fire TV 4K with Alexa Voice Remote for $35 (Was $70) – WIRED Best Streaming Device Pick. Choose this version if you own a 4K TV, or if you want Alexa voice control via remote.
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Fire TV Stick HD for $20 (Was $40) – Good for older HD TVs only.
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Fire TV Cube for $90 (Was $120) – 6/10, WIRED Review. A Good Fire TV, but hands-free Alexa isn’t very useful yet.
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Toshiba 50-Inch 4K TV with Fire TV for $290 (Was $400) – It’s easy to just buy a Fire TV and TV separately, but if you want them fused together, this is an option.
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Fire TV 4K + Echo Dot Bundle for $60 (Was $120) – Recommended Bundle
Dash Buttons
All Dash Buttons are on sale for $1 instead of $5. They’re Amazon’s small little Wi-Fi enabled clickable buttons that you can stick around your house to easily re-order items. Each button is tied to a particular company. If you have, say, a particular type of laundry detergent you always buy, you could stick a Tide Dash Button on your laundry machine and tap it whenever you’re running low. It adds the Tide to your cart.
Other good uses might be for re-ordering diapers or Keurig K Cups. Just do us a favor and please don’t buy the Funyuns button if you hope to live a full, healthy life.
Amazon Prime Subscription Deals
These are deals above and beyond what Amazon normally offers for its various services.
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$30 Off Your First Amazon Fresh Order If You Start Free Trial – Enter the code 30FRESH at checkout to get this deal. Amazon Fresh is Amazon’s grocery delivery service. It’s normally $15 per month.
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$10 Off Orders $40 or more on Prime Pantry – Enter the code PANTRY at checkout to get this deal. Prime Pantry is Amazon’s way of letting Prime members shop for common household items. You save more by bundling items together.
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Free Games if You Subscribe to Twitch Prime – Amazon is offering a free game every day, and exclusive pieces of in-game gear, for those who sign up for Twitch Prime. The service gives you ad-free game watching, free channel subscriptions, and other perks.
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3 Months of Kindle Unlimited for $1 (Was $30) – If you read more than one Kindle book a month, it might be cheaper to pay a $10 subscription and get access to a million of them.
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3 Months of Kids FreeTime Unlimited for $3 (Was $9) – This service offers more than 10,000 vetted games, movies, TV shows, and apps for a child. Expect stuff like Nickelodeon, Disney, and PBS content. This works best if you own a Fire Tablet. Amazon is also offering 1 Year of Kid’s FreeTime Unlimited for $49 (Was $83)
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3 Months of Audible for $5 (Was $45) – Audible is the most comprehensive source for audio books and has apps for most every device. You get one free audio book per month with the subscription.
More Prime Day Coverage
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