All the Gear You Need to Conquer Comic-Con 2018

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Amazon Prime Day Sale (2018): Tips and Sneak Peeks

Alas, we knew this day would come. Amazon’s fourth annual Prime Day Sale is about to crash from the virtual sky like a meteor in Fortnite, and as of April, there are 100 million Amazon Prime members set to scoop up all the deals that land.

Prime Day started innocently enough back in 2015. It was a day-long sale celebrating Amazon’s 20th anniversary, and a fun gift to the millions of Prime subscribers. The sale was so successful that Amazon made it an annual event, and it’s been getting bigger and nuttier ever since.

This year, Prime Day will stretch 36 straight hours, and likely feature more deals then ever, and in new categories. Amazon now owns Whole Foods and is trying to promote Twitch Prime, so we can expect more food and gaming deals for starters. Below are some tips if you have something you’re hoping to buy on discount.

Amazon Prime Day is Over:Be sure to check out our Post-Prime Day Deals and Non-Amazon Deals in the next couple days. After that, be sure to keep an eye on WIRED’s Gear page for the latest product reviews, guides, insights, and deals. (Updated Tues. July 18)

Our Prime Day Coverage

Amazon Prime Day has started. These are our stories so far.

When Prime Day Starts

  • Starts: Prime Day kicks off on Monday, July 16 at 3 p.m. ET.

  • Ends: 36 hours later on Wednesday, July 18 at 3 a.m. ET.

That’s not all, though. You can expect bursts of pre-Prime Day deals all the way to kickoff. Amazon already has a bunch of deals on its own devices, which we’ve highlighted below, and more are on the way.

Early Prime Day Deals

Here are a few of the early Prime Day deals Amazon has going.

Update on July 16: Amazon’s Prime Day Sale has begun, and we have a list of the best Amazon Device Deals and a full list of great deals from all categories here.

Early Prime Day Device Deals

Early Prime Day Subscription Deals

How to Snag the Best Deals

Prime Day is basically another Black Friday for Amazon. There are deals on almost everything, but not all of them are great. But to join the deal party, you must be an Amazon Prime member. You can sign up for Amazon Prime here. There is a 1-month free trial, and students can get 6 months free (and a discount), but odds are you’re already onboard. If not, you should know that Prime is about $10 a month (if you subscribe annually) and offers free 2-day shipping on many items and access to the Prime Video service. There are other perks, like free Kindle books, and you can read them all here.

Get Your Cards in Order: Timing is everything. Sign up for Amazon Prime, and if you don’t shop on Amazon all that often, make sure your credit card and shipping address defaults are set, and that you have 1-click ordering enabled. Once you add a deal item to your cart, you’ll have about 15 minutes to buy before it’s released to another eager shopper.

Set Up Deal Alerts for Particular Products: If you’re hoping a particular item will go on sale, there are ways to keep an eye on it. First, install the Amazon Shopping app for iPhone or Android so you can get instant notifications. Then add the items to your Amazon Cart (You can “Save for Later”). Amazon should notify you if the price changes.

Another way to track changes is by using CamelCamelCamel.com. It lets you search up the price history of any product on Amazon and track them at a click. Better yet, if you sign up (free), it can import and track prices on your entire Amazon Wish List. (You can easily make wish lists on Amazon by clicking on the “Add to List” button on every product page.)

Track Upcoming Lightning Deals:Lightning Deals can be super stressful. It’s so easy to miss them, but if you have the time to browse through deals in the morning, you can track upcoming Lightning Deals using the Amazon Shopping app. Click on the hamburger icon in the upper left, then Today’s Deals > Upcoming. You can click the “Watch this Deal” button on any deal that’s more than 10 minutes away to add it to your “Watching” list. The app should then notify you the moment Lightning strikes.

Amazon

Set up an Echo for Alexa Exclusive Deals: Last year Amazon offered Alexa-only pre-Prime day deals, and this year it’s already doling out prizes to try it. If you own an Echo device, you can set up voice purchasing. In the Alexa app on your phone, head to Settings > Accounts and select “Purchase by Voice.” Learn more about it here.

Other Stores Will Have Sales, Too

Historically, retailers like Walmart and Best Buy have gotten pretty worked up about Amazon Prime Day and offered their own defensive sales to try and steal some of Amazon’s thunder. Below are a few stores likely to start having sales right around Prime Day and before.

If you’re shopping over the 4th, be sure to check out the Best 4th of July Tech Sales going on.

When you buy something using the retail links in our stories, we may earn a small affiliate commission. Read more about how this works.

Electrolux Pure i9 Review: An Effective, But Expensive Robot Vacuum

Many people like to run their robovacs at night or while they’re at work. I choose to run ours while I’m awake, right after dinner and while we’re putting the kids to bed.

First off, I don’t see any reason to walk around all evening with crumbs sticking to the bottoms of my feet if I don’t have to. But I’ve also found that most robot vacuums will require rescue, which means you have to be awake or around. If you’re sufficiently pressed for time and energy that you need a robot vacuum, you’re probably not being as diligent as you could be about eliminating botvac booby traps, like tiny doll socks or stray shoelaces.

Even with navigational aids like virtual wall barriers, magnetic strips, or no-go lines, only a few robot vacuums have been reliable enough to leave completely unattended. I’m happy to report that the Electrolux Pure i9 is one of them.

Love Triangle

Right out of the box, the Electrolux Pure i9 looks markedly different from the other botvacs that I’ve tried. It’s a steel-gray, rounded triangle that measures 12.8 inches across and 3.3 inches high. It’s only 0.2 inches less in diameter than the Roomba 690, but it looks much smaller.

Electrolux

It comes with only its charging stand, a magnetic side brush, and instructions to download the Pure i9 app. Unlike other robot vacuums, it’s not compatible with Alexa, Google Home, or other voice assistants.

Out of the box, it took two hours to charge. Setting it up by connecting it to the app is an easy, familiar process, and the app itself is clean and simple to navigate. Just follow the app’s instructions to connect the Pure i9 to your Wi-Fi; you can also operate it with buttons on the botvac’s top panel. Once connected, you can select your robot’s name (I chose “Dung Beetle”) and tinker with its settings. For example, you can select a more energy-efficient eco mode, or a mute option that reduces the volume of the bot by about 5 decibels, from 65 to 60. You can schedule cleanings, or switch the app’s language. You can access online support or visit Electrolux’s online shop for replacement parts.

Power Hour

The botvac’s battery life is not overly long. In normal mode, it ran for 50 minutes—slightly longer than the advertised 40 minutes—before it had to return to the base for charging. It was able to clean 270 (very dirty) square feet in 40 minutes. But I strongly suspect that Electrolux might be able to increase that runtime if it could make the navigation software slightly more efficient.

The Pure i9 uses a 3-D vision camera set in the front to navigate. It’s exceptionally accurate. Even without navigational aids, the Pure i9 never got lost or stuck. It never dinged my furniture or bashed into any walls. It never mistook a cliff where there was none, or failed to clamber over the lip of a doorway or a carpet. When I stepped in front of it, it paused to assess the situation before moving around my feet.

After one cleaning session, I realized that my toddler had completely disassembled a flag banner and hidden it under the couch. Almost any other botvac would have found this to be a disaster—frayed string, little pieces of loose fabric—but the Pure i9 navigated smoothly around it.

However, the mechanism by which it steered clear of obstacles was maddening to watch. It’s easy to intuitively divine how the navigation mechanisms in a robot vacuum work. The cheaper ones ping-pong randomly back and forth, while powerful, methodical botvacs, like the Neato line, vacuum back and forth in orderly parallel lines.

The Pure i9 gave the impression of being an elderly butler, wandering around haphazardly with a dusting brush in a sheepish, absentminded manner. “Does that robot vacuum know where it’s going?” our babysitter asked, watching it work one morning.

Every time it went around a corner, came up against the base of a chair, or approached the edge of a rug, it stopped and re-started over and over, repeatedly reassessing the situation until it deemed it safe to go forward. “Oops, oh no, excuse me,” I imagined it saying in a British accent, every time that it started shuffling in the hallway for one, two, or five minutes. “How perfectly buffle-brained of me. Please, you go first.”

I could chart its progress in real-time on a map of my house in the app. Electrolux doesn’t display the amount of square feet cleaned or time spent cleaning graphically over time, as do iRobot and Neato. But the map is a fairly close approximation of what my house looks like, and made it easy to check if I’d had the bathroom or bedroom doors closed on any given day.

Let Me Clear My Throat

With mute on, I measured the Pure i9’s sound at a fairly quiet 60 decibels. In normal mode, the vacuum ran at about 65 dB, which kicked up to a turbo 70 dB whenever it encountered a particularly filthy patch of carpet.

After each cleaning, the high traffic areas by the door and under the kitchen table were clear. The triangular shape with the side brush may have helped with digging into the corners.

The Pure i9 didn’t provide nearly as deep a carpet clean as the Roomba 980, mainly because it wasn’t able to thoroughly agitate the fibers. But the anti-tangle brush wasn’t constantly snarling and stopping the vacuum, in the way that the Neato Botvac D7 Connected did. I also didn’t have to clean out the bin nearly as much. Even with its diminutive size, it has an impressive dustbin capacity of 0.7 liters. In comparison, the dustbin of the Samsung Powerbot holds only 0.3 liters.

The Pure i9 has AutoPower, which automatically detects the floor surface that the vacuum is on and calibrates the level of cleaning power. When battery runs down, it returns automatically to the base, recharges, and restarts, which occasionally scared me awake when I forgot that it hadn’t finished and it automatically restarted in the dead of the night.

My one real gripe is that the Pure i9 is only so-so at returning home to the charging station. If a cleaning cycle had finished, it went back no problem. But if I stopped it and pushed the home button halfway through, the app informed me that the the Pure i9 was returning home even when it clearly wasn’t. Some mornings, I would awake to find it sitting sadly, alone in a corner.

Not Afraid to Trade(off)

It’s hard for me to recommend products that I wouldn’t purchase myself. Spending $899 is a lot, especially for a robot vacuum that lacks many basic functions. I don’t use a voice assistant to control my robot vacuum, but many people do, and much cheaper robot vacuums work with Google Home and Alexa. It also has spot cleaning but no directional control and no remote, which has bothered me in the past.

Still, its very simplicity won me over. I have spent so much time fussing with navigational aids to help my robot vacuums, that it never occurred to me that I might not even need them. And while its navigational quirks can be maddening, I have spent more evenings than I would like, cowering in bedrooms, listening to Neato Connecteds trying to break the door down. I appreciated a shy, sheepish robot vacuum that gave my house a thorough clean without breaking anything, or itself, in the process.

In the end, this isn’t my top recommendation for a high-end robot vacuum. But if you’re looking for a slightly smaller, reliable, and good-looking robot vacuum, the Electrolux Pure i9 makes a very decent contender.

Polar Bears On Remote Island Spotted Playing With The Saddest Thing

Sadly, there is no shortage of scenes like this one, showing wild animals forced to live among our waste — and that’s because there’s plenty of waste going around. Every year, roughly 14 billion tons of plastic enter Earth’s oceans, putting countless animals’ lives in peril. But hope is not lost.

“We need smart policies that encourage manufacturers to move away from throwaway plastic,” Elizabeth Murdock, director of the Pacific Ocean initiative for the Natural Resources Defense Council (NRDC), told The Dodo earlier this year. “[We need] individuals who understand the impacts our trash has on vulnerable marine life and make personal choices that help reduce the trash in our oceans.”

Tiny Kitten Shows Up At Sheriff’s Office And Refuses To Be Ignored

According to the Alameda County Sheriff’s Office in California, the little black cat simply showed up a couple of days ago outside one of their stations in Eden Township. Tiny though he was, the kitten appeared to have some grand ambitions.

“We think he was trying to walk on as a K9 unit and refused to leave until he got into the building for an interview,” the sheriff’s office wrote online. “Once in the sergeant’s office, he took over the printer and had a little nap.”

Dog Finds A Discarded Volleyball — And Falls Madly In Love

Last week, on July 4, Fletcher accompanied his owner Nicki Wyatt-Park to an Independence Day party held at a friend’s place. They have a large yard, so the location was perfect for Fletcher, a curious pup who loves to explore.

That’s where he discovered the object of his dreams.

“He found this rogue volleyball and brought it to me,” Wyatt-Park told The Dodo. She assumed it belonged to her friend. “I was like, ‘Oh no! Fletcher’s destroyed your ball.’ But they said it wasn’t theirs.”

The ball, it seems, had been discarded — but it wasn’t trash in Fletcher’s eyes. It was a treasure.

Injured Horse Stuck In River Was Just Waiting For Someone To Notice Him

The RSPCA received a call about the horse and his plight, and rescuers quickly rushed out to the river to assess the situation. The horse appeared to be too injured and stuck for rescuers to get him out on their own, so they called on the South Wales Fire & Rescue Service for a little extra help. They were able to use their equipment to carefully pull the horse up to safety.

“We’re so grateful to South Wales Fire & Rescue Service, who were able to assist us and get this horse out of the [river],” Selina Griffiths, an inspector with the RSPCA, said in a press release.

Woman Loses Dog — Then Spots Him On TV 3 Years Later

“I went outside to feed my dogs and they were nowhere to be found,” Fraustro told The Dodo. “I called all my friends and family to help me look for them. We put up flyers around the neighborhood. I drove to different shelters around my area, but I had no luck.”

Fraustro didn’t want to believe that her dogs were really gone, but after two months of visiting shelters, she finally gave up.

“I thought I’d never see my dogs again,” Fraustro said. “When they left, they took a piece of my heart with them. I never replaced my dogs because losing them was too painful.”

But nearly three years later, Dodger returned to Fraustro’s life just as suddenly as he had left it.

Adopter Returns Abandoned Dog For The Silliest Reason

“If you can imagine being abandoned, going to a shelter, having her babies taken away, going to a kennel, having pneumonia so bad she could barely breathe, going through all the trauma that she did and she was really such a nice dog,” Smith said. “The woman wouldn’t just separate them and let them eat. Normally I will work with the person in keeping the dog so they aren’t bounced around — even send in a trainer — but this time all I said was, ‘Here’s my address, just return her.’”

That Viral Video Of A Chimp Hugging His ‘Rescuer’ Isn’t What It Seems

Inside a home, a baby chimp wearing a onesie jumps up and down as he wraps his little arms around a man’s neck for a hug.

He nestles his furry head onto the man’s shoulder as they embrace, calling out with loud screams of excitement.

It’s a “cute” scene that has been shared millions of times online — but the backstory is anything but heartwarming. Limbani the chimp is reuniting with his supposed “rescuer,” as the caption states, but it’s highly likely that he was actually bought from a breeder and torn away from his mother, animal welfare experts say.

Abandoned Dog Shows Rescuers The Secret She’s Hiding In A Thicket

The next morning, Easdale realized that the young dog had a very big secret. “I noticed her nipples and I thought, ‘Uh oh, she has babies down there,’” she said.

The skinny dog had started producing milk, and Easdale knew she had to try and find the hidden babies.

Easdale and a friend returned right to the deserted riverbed and strapped Mama to a long leash. With miles of terrain to canvass and time running out, the dog wouldn’t budge. Easdale realized she would have to get creative if Mama was going to give them any direction.

“At first, she was not going to show us where her babies were, so we sat down and played sounds of puppies crying on YouTube,” Easdale said. “Finally, she looked up at us, got up and led us to her water source. She laid down and drank for a long time, cooled down, and then she looked at me and I said, ‘OK, let’s go girl.’ And she led us all the way to her babies.”

Officials Can’t Believe What They Find Inside New York Man’s House

They should have been in the wild, exploring the world and learning to hunt by their mothers’ sides.

But instead, they were locked inside a man’s upstate New York house, just a few months old and destined to be sold off as pets.

Last week, officials with New York Department of Environmental Conservation and rescuers from World Animal Protection (WAP) seized four servals and two caracals, both wild species native to Africa, from a home in Buffalo. The cats are illegal to keep and sell in New York, but are commonly bred and sold into the pet trade within the United States.

Baby Chimp Refuses To Stop Laughing Even After All He’s Been Through

So the man, who lives in Liberia, bought the baby chimp and, because the little animal’s family had been killed by wildlife traffickers, named him Survivor. The man said that Survivor’s forehead had even been grazed by a bullet when poachers attacked his family. He truly was a little survivor.

But keeping Survivor as a pet turned out to be much more complicated than the man expected. As Survivor grew, he became stronger. Because he had no trees to climb, he tried to climb all over the house, leaving destroyed furniture in his wake.

Gadget Lab Podcast: Panos Panay on Why Microsoft Made the Surface Go

Microsoft is making a big bet on a tiny-computer future: Earlier this week, the company announced the Surface Go, a 10-inch, 1.15-pound little detachable that runs full Windows 10. It’s not the first time Microsoft has made a 10-inch tablet, but its previous efforts resulted in underpowered machines; whereas now, Microsoft exec Panos Panay says, “it’s time.”

Lucky for you, WIRED had the exclusive sit-down with Panay ahead of the product’s launch, and we’re playing part of the conversation here, on this week’s Gadget Lab podcast. Hear what he has to say when Lauren asks him if Microsoft will ever make a Surface Phone.

Podcast

Some notes: Read the backstory on the making of the Surface Go, reported from Microsoft’s headquarters in Redmond, Washington. The Surface Go wasn’t the only laptop(ish) news to drop this week: Apple also refreshed its MacBook Pro line, and we’ve got the full story here.

Recommendations this week: Mike recommends Google’s new Podcasts app, which launched last month and is a worthy alternative to Pocket Casts and Overcast. Lauren recommends checking out the work of Janet Iwasa, a molecular biologist and professor at the University of Utah who later learned motion graphics just so she could create visualizations of cellular activity.

Send the Gadget Lab hosts feedback on their personal Twitter feeds. Arielle Pardes couldn’t join this week’s episode, but she’s at @pardesoteric and will be back next week. Lauren Goode is @laurengoode, and Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. Our theme song is by Solar Keys.

How to Listen

You can always listen to this week’s podcast through the audio player on this page, but if you want to subscribe for free to get every episode, here’s how:

If you’re on an iPhone or iPad, open the app called Podcasts, or just tap this link. You can also download an app like Overcast or Pocket Casts, and search for Gadget Lab. And in case you really need it, here’s the RSS feed.

If you use Android, you can find us in the Google Play Music app just by tapping here. You can also download an app like Pocket Casts or Radio Public, and search for Gadget Lab. And in case you really need it, here’s the RSS feed.

We’re also on Soundcloud, and every episode gets posted to wired.com as soon as it’s released. If you still can’t figure it out, or there’s another platform you use that we’re not on, let us know.

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Dell G7 15 Review: Mucho Muscle for Your Money

Gaming laptops, once immune to price pressures, are the latest segment in the mobile space to see true competition at the cash register. The latest gaming laptop to attack the market is the Dell G7 15, which starts at just $850. (My review unit, considerably upgraded from the base specs, runs closer to $1,200.)

The G7 15 is a 15.6-inch machine that can only be described as a bit of a beast. The 30mm of thickness isn’t out of the ordinary, but its 6.3 pounds of weight put it at the top of the class, half a pound heavier than HP’s Omen 15 and a pound and a half bulkier than the Gigabyte Aero 15. If you don’t plan to tote the monster around campus, that may not matter, so let’s consider what does: Performance.

While it’s outfitted with an 8th generation Intel Core i7, 16GB of RAM, and two storage devices—a 128GB SSD and a 1TB hard drive—the centerpiece is the video card, an Nvidia GeForce GTX 1060. It’s not quite the state of the art, but it’s close enough, and it powered the G7 to some impressive benchmark scores in my testing, including some of the best I’ve seen on 3DMark, VRMark, and high-end video game framerate tests. General app performance—which can suffer on some gaming rigs—is also top-notch, as is battery life, which I clocked at 5 hours. Connectivity includes three traditional USB ports, a USB-C port, full-size HDMI, Ethernet, and an SD card slot.

A single screw on the bottom of the chassis allows the entire bottom panel to pop off, giving you access to RAM, the SSD, the hard drive, and the battery.

Now, if that performance doesn’t meet expectations, you can always upgrade the G7. It’s got arguably the easiest upgrade pathway of any laptop built to date: A single screw on the bottom of the chassis allows the entire bottom panel to pop off, giving you access to RAM, the SSD, the hard drive, and the battery. Even an amateur could upgrade most of these components in a matter of minutes without a hiccup. The only problem I encountered: One of the many plastic tabs holding the panel in place (I counted 23) broke off when I removed it the first time.

Of course, the G7 is far from perfect, as low prices invariably lead to compromises. While the touchpad is so-so, the keyboard is completely unacceptable, with mushy response and minimal key travel. The fan is loud and runs often, and the screen, while it offers a wide viewing angle, is very dim compared to the competition. I found stability to be fine on the whole, except for a nagging crash issue I encountered during video playback.

Lastly, opinions about the design are bound to vary, but I find its angled chassis and plasticky grilles to be hopelessly dated, needlessly adding weight and size to an already over-large machine. In an era of brushed aluminum and carbon fiber, there’s just a ton of plastic here, from the lid to the thick frame around the LCD. For what it’s worth, the laptop is available in two colors; pick white or black.

Given the affordability of the machine, many of these flaws feel surmountable, the keyboard issue being the only real deal-breaker here. While it doesn’t really merit a hands-down recommendation, gamers without deep pockets may find this an appealing proposition.

Apple MacBook Pro 2018: Price, Specs, Release Date

MacBook Pros are becoming worthy of their “Pro” moniker again. Apple just refreshed its line of professional laptops, a move that had been recently rumored. The new MacBook Pros, which go on sale today, get a bump in processor speeds, RAM, and internal storage. They also allow you summon Siri at all times by using just your voice.

The announcement shows how Apple is leaning heavily into its marketing around creative professionals, just as its education announcement a few months ago leaned heavily into the creative aspects of education devices. And that makes a lot of sense for Apple. At the same time, though, these updates aren’t addressing all of the issues that users have had with recent generations of MacBook Pro, nor do the updates apply to the entirety of the Mac laptop line.

For example, the new MacBook Pros also have new keyboards. But the keyboards haven’t been completely redesigned, which is notable considering the reams of grief caused by the previous design. This also means there could potentially still be issues with Apple’s ultra-thin, butterfly-switch keyboards, even on the new machines.

Enhance!

The updates are coming to two laptop models: the $2,399 15-inch MacBook Pro and the $1,799 13-inch MacBook Pro. The 15-inch model now has a six-core processor. It’s been upgraded to an 8th generation, Intel Coffee Lake CPU (core i7 and, for the first time in this laptop, a Core i9), with 2.9 gigahertz and with Turbo Boost up to 4.8 gigahertz. It ships with Radeon Pro discrete graphics, and can be configured with up to 32 gigabytes of DDR4 memory and up to 4 terabytes of solid-state storage, double the amount in the previous model.

The new MacBook Pros have noticeably quieter keyboards.

Thanks to a T2 chip, which showed up previously in the iMac Pro, you can now summon Siri by simply shouting at your machine. Previous MacBook Pros required you to click a button, but now Siri is hands-free. The display isn’t getting any kind of resolution bump (or a touchscreen), but it does now have Apple’s alternating display temperature function, called True Tone, which means additional sensors have been built into the laptop. It has the same Touch Bar and Touch ID capabilities as previous models.

The Touch Bar models of Apple’s MacBook Pro laptops are getting performance bumps this week.

Brooks Kraft/Apple

The 13-inch MacBook Pro is getting similar updates, just with less power and graphics capabilities. It will ship with a quad-core Intel Core i5 or i7 Coffee Lake up to 2.7 gigahertz and with Turbo Boost up to 4.5 gigahertz. It has Intel Iris Plus integrated graphics, up to 2 terabytes of SSD storage, and the same T2 chip, Siri support, and Touch Bar and Touch ID features as its larger counterpart. Battery life is expected to be around the same on both models as it was on previous models.

Last year’s 13-inch MacBook Pro without a Touch Bar won’t get an update, though it’s still on the retail shelf. And neither the 12-inch MacBooks, nor the Mac Mini, are getting refreshed (although a new analyst’s report points to an upcoming Mac Mini). Apple will retire the third-generation 15-inch MacBook Pro, which was first released in 2012 (and didn’t have a Touch Bar). It will be sold as long as there’s inventory, but will eventually drop off of Apple’s website.

Just Your Type

The keyboards on the new MacBook Pros are likely to draw interest, considering that Apple just announced a repair and replacement program for the keyboards on its newer MacBook and MacBook Pros. The Outline’s Casey Johnston was among the first to report the issue of sticky keys, which Apple attributed to dust under the keyboards, and a few class-action lawsuits were filed over the allegedly defective equipment. The movement gained steam—a Change.org petition calling for a recall of every MacBook Pro since late 2016 currently has more than 30,000 signatures—and it was even called one of the “biggest design screwups in Apple history” by influential Apple blogger John Gruber.

The 15-inch MacBook Pro is estimated to be a whopping 70 percent faster than the previous model, all features and specs combined.

The new MacBook Pros have noticeably quieter keyboards. I was able to type a few sentences on one, and it was remarkable how quiet it was compared to the keyboard on the 2017 13-inch MacBook Pro, which I’m typing on now. Apple has also described the new keyboard as having a slightly different key feel. The keys still have the same butterfly mechanism underneath as the previous generation of MacBook Pros, which means they’re still potentially prone to having sticky keys. Apple has determined that it’s a small percentage of users who are impacted, but when you sell a high volume of products, even a small percentage can be a lot of people.

Going Pro

At a small press briefing in New York City yesterday, a dozen different professionals and students, all hand-picked by Apple, were on hand to vouch for the new products. They’d all received the new 15-inch MacBook Pro a couple weeks ago. The roster included music producer Oak Felder, molecular biology researcher Janet Iwasa, app founder and developer Leah Culver, photographer Lucas Gilman, video director Carlos Perez (who directed “Despacito”), and mixed media artist and sculptor Aaron Axelrod, among others. Two students, whom Apple plucked from its annual software conference last month, showed off apps focused on accessibility and mental health awareness.

Los Angeles-based mixed media artist Aaron Axelrod talks about his experiences with the new MacBook Pro at a media event in New York on Wednesday.

Brooks Kraft/Apple

While most of their testimonials weren’t heavy on tech specs, there were some common threads. Many of the creative types said that they found the 4TB drive to be immensely convenient because they didn’t have to carry around external hard drives. Some said media transfer speeds were faster, too, although it wasn’t clear in all cases whether that’s because of Thunderbolt 3 or because of the 4-terabyte solid-state drives. And some of the app makers said they thought that coding, or running app simulators, was faster on the new machine.

Few, if any, shared any drawbacks they’d experienced with the new MacBook Pros (they also haven’t had the machines for very long, and representatives from Apple were hovering). But there have been plenty of complaints from the Apple community about MacBook Pros in recent years, not just around its keyboard but its lack of support for features that many would consider to be “pro” grade. Apple’s Retina displays, while extremely nice-looking, are still sub-4K. They still don’t display the full colors of Adobe’s color space, which visual pros care about when they’re using apps like Photoshop, Illustrator, or Premiere.

But, from a power perspective at least, if a 4-terabyte, six-core MacBook Pro does in fact mean people can step away from their desktop workstations and produce heavy multimedia projects in the field, that is a marked improvement. The 15-inch MacBook Pro is estimated to be a whopping 70 percent faster than the previous model, all features and specs combined.

Buy High

While the broader PC market continues its multi-year decline, with research firm Gartner predicting it will dip another 1.2 percent in 2018, Mac shipments have either remained relatively steady or seen some promising jumps year-over-year. In fact, two of the bright spots in the PC market have been shipments of either Chromebooks or Macs (with Chromebooks even overtaking Macs in shipments during one quarter in 2016).

Apple likely wishes that students the world over would buy $2,000 laptops and do their homework on high-end machines—it’s offering a Back to School promotion as part of today’s laptop announcements—but the reality is that Chromebooks offer personal computing and simple device management at a price that makes a lot of sense for schools. Apple’s sweet spot with the MacBook Pro is creative professionals with disposable income, and it needs to keep those customers happy in order to maintain the success of the MacBook Pro line. It also needs to fix those keyboards.


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