40 CMS Vendors from Gartner Market Guide

Market Recommendations

Application leaders transforming WCM should:

• Mitigate the difficulty of selecting vendors by including selection criteria that are more extensive than solely for the web channel.
• Replace their legacy project- and program-based approaches to WCM by adopting a blended approach of traditional and new methods aligned to the business strategy.
• Plan to include interactive evaluation techniques, such as demonstrations and proofs of concept, in the evaluation of WCM technology to mitigate the difficulty of selecting vendors purely based on functionality checklists.
• Recalibrate their strategies for deploying and managing content by using the “2020 Strategic Roadmap for Web Content Management” framework.
• Check customer references and speak to them about “softer” selection criteria such as cultural fit, ease of working with vendor, geographical coverage, partner network and availability of experts
• Evaluate the extent to which WCM requirements can be provided by other types of technologies they may already have in place.
• Define their long-term digital experience strategy and how a WCM (or DXP) would fit into their current and planned technology portfolio, as well as what adjacent technologies they will need to integrate with.
• Utilize the WCM technology selection best practices as highlighted in “How to Shortlist WCM Vendors for Your Digital Business Strategy.”